NY Culinary Festival - The Story of a Disaster, Friday, May 20, 2006
Where to begin?
They take your ticket (I bought mine online and printed it at home) and give you another, smaller ticket. No direction, no brochure, no map or list of vendors, NOTHING.
I give my ticket to the ticket people (who have no idea about anything) and see the ugliest, most rudimentary "festival" I've ever seen. The space is terrible - cold-like, hard, unfinished and simply ugly with little to no signage, balloons or anything that makes a festival a festival.
It's 6:25 and I am excited to hear Max McCallum (USA's cheese whiz) and Terrence Brennan (Artisanal/Picholine) talk about cheese and fondue - scheduled to take place at 6:30. But no one seems to know where they are or if in fact a cheese demo is taking place today. I am then told to come back in a half hour. Okay.
So I check out the booths...apparently there are supposed to be 80 vendors...currently I'd say there are 25 set up at most. Less than half. What the hell did I pay my $20 admission fee for?
So I wait on this unbelievably long line to purchase food/drink coupons. It takes awhile but I have nothing else to do. A half hour or so later and Josh DeChellis is making a trout is miso marinade which is kinda cool...but he looks like he'd rather be in the weeds at Sumile or Jovia. I wish I was in the weeds at Sumile or Jovia.
An hour later and still no one knows what's going on. And, it turns out, that there won't be a cheese demo tonight. But no one is sure exactly why.
So I go to get some food. And there are some good things here, I must admit. Woo Lae Oak had these chicken drummettes (2 per order for $4) that were delicious. Crispy, soft in the right spots, flavorful and addictive. I actually went back for another order before I left. They were also the best deal of the night.
Aspen had buffalo sliders for $6 each. Mine, and a few others on plates ready for sale, were missing the gonzo sauce - a sign of uneveness that scares me a bit. But the burger was delicious. The bacon on it was amazing. The only good smell in the entire place was coming from the grill it was being cooked on. But this is no deal. They serve 2 of them as an appetizer at the restaurant for $12. No bargain (and actually its more expensive considering the cost to get in). They claimed to be serving three dishes, including a trout taco, but only the burgers were being sold. Roy's was there and the staff seemed friendly, the cajun crusted tuna looked good but was too "convention center" to purchase.
I took a chance and paid the $5 for a scallop dish from Duvet. This offered the most food...three bay scallops on three scallop shells (so 9-10 bay scallops total) in a passionfruit ceviche or sorts. This was actually pretty good. I was surprised.
Soup Man was there and offered three soups, the most expensive being $3 (seafood bisque), Artisnal had a cheese plate for $4 that included Bridgid's Abbey (one of my favorites from Cato Corner Farm) and some others that were pretty good, Picholine had a gazpacho of some kind that did look good but the rest was pretty boring. Some bored out of their skulls guys from Brooklyn didn't even try to sell their cupcakes (um, I think you joined the bandwagon a little too late fellas), and neither did the guy from Restaurant Insider magazine (you had to pay $2 for a copy of the magazine).
Nina and Tim Zagat were justly awarded the first (and hopefully last) ever Golden Fork Award for their Zagat Survey. Alas, they weren't there to accept the award. Their son Ted did the honors.
But before all of this, on the "stage", a comedian with some interesting material was having the worst gig of his career. The emcee of the event actually came out during his performance to give him the "you've got five minutes" talk. The comedian was speechless and couldn't believe that that just happened.
And before that...a Jimmy Buffet Tribute Band played the classics, which though not being half bad...were just lost on a non-existent, uninterested crowd. I sincerely doubt that Berlin actually took the stage tonight. I didn't stay long enough to find out. But if I were them, I'd give back their appearance fee and leave.
The only interesting thing to see was Mike Verko's fancy fruit carvings. His ice carvings would probably be great but I wasn't waiting two more hours to see the finished result. Save yourself the money and check out his website instead www.mikescarvings.com.
Truly the world's worst run culinary event. I've never seen something run so poorly.
33 Comments:
oh crap I bought a ticket this morning! I couldn't decide whether or not I wanted to go...
...I suppose I'll go so I can write a bunch of crap about it. Hm.
let me know if it got better. I was very excited about it. I have a lot of convention-style event experience and have never seen anything like it.
The food though was, as I mentioned, pretty good for the most part (of what I sampled).
Saturday wasn't much better. The place still looks like a smoke-filled airplane hangar. Felt like a birthday party where no one showed up. Food prices aren't bad, but when you throw in the $20 entrance fee, you end up paying a ridiculous amount of money for what you get. We walked out in an hour or so, broke, disgruntled, and still hungry.
I agree, it was mostly disappointing, except for a few highlights, such as the chocolate souffles (yum!) from Souffle Heaven, the crispy duck spring rolls from Phillipe (yum yum!) and the totally addictive Lichido cocktails (triple yum)
I completely agree. This was a horribly planned event. I went on Saturday - I'm embarassed for the Chefs and restaurants that had to be there.
hey guys, i went on Friday and then went back again Sunday. Friday was pretty disorganized, but where are you guys coming from complaining about the price? This is New York City, and on Friday I saw Berlin for 20 bucks, and watched the coolest ice carver I ever saw. And on Sunday - I went on a free shuttle from Penn Station and saw a giant Broadway orchestra. My complaints - no maps, space too dark. But the value was there. If you think the price was unfair, you guys live in a different city than I do.
agreed. It was horrible. I am so mad I decided to go there instead of Taste of Tribeca. The value WAS unfair. I wouldn't pay $4 for ONE chicken satay in NYC or $3 for a dixie cup of soup ANYwhere in NYC, let alone after paying $20 to get in. The sound for the chefs' talks was horrible. Just awful. What a waste of time and money.
My favorite part of this whole thing is all NYC's food bloggers' reviews. For however sloppily done it was, our reviews rule.
I didn't want to HAVE to drop too many duckets, so I would have liked more lectures and demos.
Alexandra Guarnaschelli from the Butter Restaurant was great and funny but she kept coughing into the food prep and wiped her nose on her sleeve.
Did any food blogger stay for the Spin Doctors?
Hi there,
I'm one of the producers from the NY Culinary Festival and do earnestly appreciate your comments. Keep em' coming. NYC, to me, is about feedback. In my fantasy world, you would all be privy to the overwhelming positive sentiments shared with me throughout the weekend. The vast majority of visitors were eminently grateful that someone took a risk and put up a show of this magnitude for the general public. I can tell you that an upstart festival is risky in any market; suicidal in New York. Especially one with our ubiquitous media presence. The spirit of the festival lives on inside each and every foodie who sustains some 25,000 eateries on our wonderful island. I refuse to see the first attempt at this festival as anything short of a tremendous victory for the city of New York, the participating chefs and vendors/sponsors. I am dedicated to honoring culinary mastery and offering unmitigated access to the public. Your comments only serve to help me in my fight. Feel free to contact me through the email link on my personal website if you're moved to share or correspond.
Just curious if anyone has anything to say about the difference between street fairs and what our festival had to offer...from a culinary standpoint, of course.
Most Sincere Regards,
chaRlie Accivatti
I think Charlie Accivvati deserves some praise for coming on to this blog (he also emailed me privately) and responding in a very professional way.
Thank you Charlie.
Perhaps I should have been more constructive instead of just critical.
I think that the one thing New York (specifically) needs is overstimulation. We see so much during the day, that when we see unused/empty space, we just don't understand.
Street fairs are jam packed with colorful displays and are so busy and full of action that sometimes foot traffic comes to a standstill.
The problem with street fairs, however, is that it is often the same thing. Every five booths is a sausage and pepper vendor. And next to him is chicken masala. Next to her is zeppolies and calzones and next to him is lamb kabobs. And next to him is the chair massage people. Repeat over and over and you have a street fair.
When we see the pickle vendor, the kettle corn guy or someone selling something that others aren't we get excited.
No less than three people were selling seared tuna at the NY Culinary Festival. Now, I understand you can't control what people want to sell, but you need to have a TON of restaurants showing their wares. 80 scheduled and less than half actually attending (on Friday at least) wouldn't keep anyone's attention, much less a New Yorkers.
I would strongly suggest going to the Fancy Food Festival at Jacob Javitz Center in June to see what a successful food festival looks like. It has everything, and then some.
I'd also eat at some of the Union Square Hospitality Group restaurants to see what customer service is all about.
Not one person working at the NYCF knew anything. Nothing. No one.
It's funny how similar a festival is like a restaurant. To be successful,you need a variety of different menu items, enough to look at but not enough to distract you from the main event, something that will be new and surprising to even the most seasoned foodie and of course great customer service.
If you return next year, I wish you luck - but it will a lot more confirmed participants/vendors and simply more, more, more stuff than anyone could possibly see in one day. We want to complain about not having enough time to see everything...not being able to leave after 25 minutes and having seen it all.
I was one of the staffers who volunteered for the show. I think for a first culinary festival, it wasnt so bad. How else can you score an 8 dollor sample of the best caviar in the world without ever waiting to be wait listed for at least a week? I think it was decent, and it made the best innovative new york restaurants, accessible to everyone. plus dont forget the bands who performed and demonstrations that the chefs shared. what these bloggers also dont know is that restaurants, dont usually feature in events like this... especially if its a first event. this is sooooo.... not like a street fair as you guys have noticed. did anyone also try the curry ice cream sandwiches that the catering co presented? im so thankful for an event like this, it reminded me how lucky we are to live in a city where food can be art and be readily available for those in the know or rather for those who have the cash. for a first time event, it wasnt really bad. i wish the creators of this show the best of luck next time and hopefully more restaurants will have enough guts to try it out and have the balls like you do! KUDOS
Thanks T. As someone that's worked a few trade shows in the past, this was pretty awful from start to finish.
As for the $8 sample of caviar...please tell me where that was because I didn't see it. The foie gras that was advertised was also mysteriously missing.
And sadly, the best, innovative restaurants were not represented in the booths. Not even close.
Sam Mason and Will Goldfarb are indeed innovators when it comes to desserts, and their appearance in the demos is noteworthy...but when Sam Mason has to wait for a whisk to show up (from Will Goldfarb no less...which he had used earlier...and was therefore still covered in food) you've got a VERY serious problem. It's also a huge disrespect to such innovators.
The producers of this "festival" are lucky to have someone as supportive as you on their team...but it is also attributal to their downfall.
In other words, they need to hire a production team with experience next time.
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